Emergency Dentists Need SEO During Coronavirus

by Michelle

If you run a cafe right now, you’re truly suffering.

In fact most small businesses.

Government, media and big business – you’re doing great! Supermarket sales are up, up and away.

In some unusual cases, some industries can do some business.

Take dentists for example.

They can perform emergency dentistry but nothing else.

Suddenly all those things they were ranking high for on Google don’t matter so much.

They’ll sure matter again in the future, in the post-coronavirus new world order, where most small businesses will be wiped off and the world will still function in some ways.

People and dentists have been asked to suspend “non-essential or non-urgent dental care”.

Dentists work around the area that can potentially transmit the most – the mouth, teeth and around the nose. These areas are unavoidable during the treatment. So it is a risk both for the dentist and the patient.” He added, “The Australian Dental Association has taken the right decision to put routine dental procedures on hold for now. The best thing would be to consult the dentist over the phone who can recommend some home remedies.”

Some of the machines and equipment used in dental treatments produce aerosol or tiny water droplets in the air, said Dr Stewart Hopkins, head of the department of dentistry, Sydney Dental North Shore Clinic. “Aerosol may be infected so inhaling those droplets only increases the risk. It is therefore beneficial both for the dentist and patient to avoid non-urgent dental treatment during this time.”

The AMA suggests that one should especially avoid visiting dental departments functioning out of hospitals to minimise exposure to infection while making space for other infected patients who need immediate care. Visit the dentist only in case of an emergency health issue, they advised.

Tips for dental care at home

Maintaining good oral hygiene is important for boosting immunity and fighting the virus, Dr Hopkins said. Here are some dental care tips you can practise at home, as suggested by the doctors.

1. One can follow standard dental care procedure at home. Avoid consuming food that is too hot or too cold if you are sensitive so that the pain does not aggravate. Diet control is crucial.
2. One should also avoid applying pain relief balms topically or it can increase the swelling.
3. Brush your teeth twice daily or use medicated mouthwashes. There are some pastes for tooth sensitivity also that can be used to keep the infection under control meanwhile, till the time you visit a dentist.
4. Wash your hands frequently with soap and water or an alcohol-based hand sanitiser. Clean the toothbrush properly after use to ensure it is not contaminated.
5. The most common dental issue is toothache, for which you can have paracetamol. Consult the dentist if there is uncontrolled pain who can recommend the required cure.

So the truth of the matter is that dentists should be reconsidering their medical and dental SEO strategies and ensuring they put every resource into ranking for the term “emergency dentist”.

Sydney Electricians Marketing With SEO & Social Media

by Michelle
Sydney is a horribly conformist city where it seems most far too many of its dullard inhabitants can only muster a conversation about their property assets to each other, day after excruciating day, week after agonising week.

It’s no surprise therefore that it’s often an outsider who storms the battlements with a thousand great ideas, and suddenly there it is, a small company explodes into a universe of shimmering lights.

So it was when the young French-Canadian publishing entrepreneur Jean-Philippe Plourde appeared back in 2000 and launched his magazine, based on Paris-Scope & Quebec-Scope, and gathering up loyal top-line clients like Dymocks and Fox Studios to name a couple.

And so a similar thing has happened with the recent arrival of Kenny the Irish Electrician whose small one-man-band of K.M. Electric gathered steam thanks to his drive to run a strong SEO campaign alongside paying for Google Ads, doing great videos on Facebook and Instagram, and ensuring that he did a great job every time so his 100+ Google Reviews glow like the proverbial bat out of hell.

Kenny proved himself a whizz at ceiling fan installation around the Sydney metro area and made cool little videos to wittily and adeptly illustrate this point.

He lit up the skies with his Irish accent and intense reliability – this is a man who will never be late for a job, and who has a pride in everything he does which leaves your average laconic Aussie electrician in a pile of dust.

And so Kenny, getting top rankings within just a few months for terms like garden lighting installation and outdoor lighting installation, will continue his ascendancy which will ultimately lead to him dominating the Sydney electrical industry.

And people will be left saying “where the hell did he come from?” and the correct answer is “a long way away”, “he’s a foreigner”, “he’s a man who arrived from distant lands to show us how to get on with it and make a legacy for himself and his staff”.

But such a thing will never be enough for a man of Kenny’s calibre. Never one to rest on the green Irish leaves of his laurels, Kenny can also often be found at the holistically spiritual Sunrise Sessions run by his friend Bobby Khanna, where local Sydney Eastern Suburbs yoga teachers, Chi Gung gurus, Lovefest Australia and 5rhythms dancers salute the sun from the heights of Sydney’s spectacular Southern Head.

For true motivation comes from the soul my friends, not just the sparkle in the eyes when counting dollars. His Celtic heritage is only part of Ken’s life journey. He is a multifarious man of of our age, an inspiration to all who meet him.

Emergency Electricians Promoting Themselves Using Digital Marketing

by Michelle

As an emergency electrician, you spend hours fixing electrical systems for your customers. But do you have time to market your services online to your most valuable customers? If not, you’re losing a huge prospective of potential customers.

Using digital marketing, you can attract valuable leads, convert leads to customers, and maintain loyal customers. It does so by creating awareness of your work to the potential market.

Keep reading to learn about the best electrician digital marketing strategies and why you should invest in them.

Why Do Electricians Need Digital Marketing?

The electrical services industry is competitive. Without a solid marketing strategy, you risk losing potential clients to competitors. And with more people using the internet to look for local services, having online visibility is vital for electricians.

According to studies, 97 percent of customers use internet searches to find the products and services that they need. However, ensuring that your website is visible is a challenge for most electricians. Implementing the right digital marketing strategies ensures that potential customers find you online ahead of your competitors.

Digital Marketing Strategies for Emergency Electricians

To find an electrician in an emergency, people turn to their phones and search on Google. This explains where you should focus your marketing.

But how do you do this? By focusing on these digital marketing strategies.

  1. Search Engine Optimization (SEO)

It’s the first strategy to consider. SEO makes your website easy to read by search engines, allowing it to show up in search engine research pages.

Without SEO or with a poor SEO strategy, your website will not show up in organic search results. If your site doesn’t show up on these results, how will potential customers contact you?

Speaking of customer search, SEO strategy also includes a keyword research process. Here, you’ll look for the most valuable term that potential customers in need of your service will search on google. Such may include emergency electrician, emergency electrical service, wiring replacement among others.

Once your site ranks on search engine result pages, then you must convince customers why they should patronize your service. Some emergency electricians promote their 24/7 call-out policy to attract new customers.

  1. Blogging

Do you want your business to emerge as an authority in your industry? Then invest in quality blogs.

When writing blogs, seek to solve a problem that potential customers are going through. For instance, you can explain the steps a person should take when there’s an electrical emergency in their home. You can also make a post on what qualifies as an electrical emergency and what doesn’t and the steps to take in either case.

Make sure you post quality and unique content on your blogs.

  1. Social Media

Do you know that 81 percent of small enterprises use social media, and 94 percent of these are for marketing purposes? Do not be left behind.

For starters, there are several social media platforms available for you to market your services. These include YouTube, Facebook, Instagram, and Twitter. All these platforms have millions of users.

Even better, you can make use of SEO and social media for quality results. Using both SEO and social media marketing gives you access to a wider market reach resulting in more customers for your business.

Conclusion

Do you want your emergency electrical business to grow? Then investing in the right digital marketing strategy is a must. It ensures your business is visible to the outside world hence attracting new customers to your firm.